Brand Identity & Content Creation
2016 - Present
In my professional journey, I have dedicated myself to steering brand development through a comprehensive creative leadership role. This involves guiding the creative vision and execution across an array of media, ensuring a synergistic blend of visual innovation and strategic foresight. My expertise is in developing and refining brand narratives from their inception to their realization, weaving together design, packaging, and digital strategy to forge a cohesive and engaging presence across all touchpoints. Central to my approach is the alignment of creative aspirations with tactical delivery, transforming pioneering ideas into compelling, outcome-driven narratives. I am committed to not just meeting but surpassing brand goals by crafting stories that captivate and resonate deeply, crafting an indelible mark on the audience and fostering lasting brand loyalty.
Brandon Maxwell, SS2016 Campaign
Print & Video
In launching the Brandon Maxwell brand's inaugural campaign, our vision was to encapsulate the brand's personal essence. The focus was on the exhilaration of initial success and the sacrifices made along the path of ambition. This narrative aimed to connect with the audience on an intimate level, reflecting on the journey of growth and the moments left behind.
Photographed and Directed by Jessy Price & Brandon Maxwell; Creative Concept by Jessy Price
Brandon Maxwell, SS2021 Digital Runway
Video & Digital
In the wake of 2020's lockdowns, fashion brands faced unique challenges in reconnecting with their audience. Our innovative approach led to the creation of a digital runway event, merging the traditional show experience with modern intimacy. By sending Shake Shack meal kits to our VIPs and crafting a detailed look book for retailers, we aimed to capture a sense of grandeur and closeness, offering an immersive experience that felt both expansive and personal, catering to the longing for connection and novelty in the fashion community.
Directed by Jessy Price & Brandon Maxwell; EP: Jessy Price; AD: Mark Rolli
Brandon Maxwell, SS2018 Campaign
Print & Video
In our semi-autobiographical campaign featuring Jourdan Dunn and her son Riley, we highlighted the deep connection between mothers and their children, mirroring Brandon Maxwell's relationship with his mother. By adopting a screenwriting approach and utilizing Ryan Korban's elegant design, we crafted a narrative that not only celebrated familial ties but also significantly boosted the brand's visibility in the press, showcasing the powerful storytelling at the heart of the brand.
Directed by Jessy Price & Brandon Maxwell; EP & Concept: Jessy Price; AD: Lina Wahlgren
Brandon Maxwell, SS2017 Campaign
Print & Video
Following her breakout moment on the runway, we sought to explore authenticity through a home visit with Ebony "Riley Montana" Riley in Detroit. Our goal was to focus our lens on the dichotomy between her public persona and her personal aspirations. By employing cinema verité techniques and voiceover, we aimed to weave a narrative that reconciled Riley's public image with the dreams that propelled her to success, offering a deeper, more nuanced understanding of her journey.
Directed and Photographed by Jessy Price & Brandon Maxwell; EP & Concept: Jessy Price; AD: Lina Wahlgren
Brandon Maxwell, FW2018 Campaign
Print & Video
This project serves as a poignant tribute to Mammaw (Louise Johnson), exploring the foundational influence she had on the brand. It delves into the origins of their mutual love for style, charting how this shared passion shaped the brand’s identity and pays homage to the matriarch’s lasting legacy on fashion and family.
Directed and Photographed by Jessy Price & Brandon Maxwell; EP & Concept: Jessy Price; AD: Lina Wahlgren
