In a tactical capacity, I guide the overarching creative vision through its execution across diverse mediums, ensuring a seamless integration of visual creativity with strategic direction. My expertise lies in leading projects from initial concept development to final realization. I prioritize the fusion of creative ambition with practical application, transforming innovative ideas into concrete, impactful outcomes. By devising compelling stories that exceed brand expectations, I deliver immersive experiences that captivate and resonate, establishing a profound and enduring engagement with the audience.
Creative Producer
2017 - Present
Brandon Maxwell, PS 2022 Catalogue
Print, Video, and Digital
To innovate beyond the traditional lookbook for our new collection, we embarked on creating a mini-magazine, sending it to our top customers. In London, Venetia Scott captured the collection's hero images, while in New York, we remixed these pieces with friends and family, showcasing the collection's versatility and everyday appeal.
Brandon Maxwell, SS2022 Runway
Experience, Livestream, Digital
For the brand's resurgence show post-COVID, I played a pivotal role from the brand side, coordinating closely with the main production team, Dizon. My tasks ranged from facilitating content creation for live-streaming, managing print collateral and invitations, to overseeing logistics like location scouting and music licensing. This venture into live fashion show production from a brand perspective allowed me to leverage my comprehensive production skills in a vibrant and fast-paced setting, contributing significantly to the show's seamless execution and immersive experience.
Brandon Maxwell x Fila
Print, Digital
In my role for the Brandon Maxwell x Fila collaboration, I contributed as an integral internal stakeholder, facilitating the blend of both brands' aesthetics into the athletic arena. My efforts supported the successful execution of a campaign that made a striking impact around New York City during the US Open in 2022, thanks to the collective creativity and hard work of the team involved.
Photographer: Jake Jones; Agency: Foam Creative
