23 Stories x Condé Nast - Producer
2016-2017
At Condé Nast's 23 Stories (later known as CNX), I produced comprehensive 360 campaigns that spanned print, video, and digital mediums, tailored to the unique voices of various titles like Vogue, GQ, Bon Appétit, and more. This role honed my ability to craft content that resonates across diverse audiences and platforms, blending Condé Nast's celebrated aesthetic with strategic brand objectives. Through executing the entire production process, from the bidding to on-set operations, I mastered cross-departmental collaboration and project management, delivering compelling narratives that engaged readers and viewers globally.
LIFEWTR
Video & Digital
For the LIFEWTR campaign, 23 Stories was behind the launch, introducing a groundbreaking concept where each bottle served as a canvas for artists. By orchestrating studio visits, we unveiled the stories and intentions behind the artwork adorning each bottle, bringing the art and its creators into focus. This approach not only highlighted the unique blend of hydration and creativity LifeWTR offered but also deepened the connection between the consumer and the art, making every sip a discovery of artistic intention and expression.
Series 1 & 2 directed by: Bon Duke; Series 3 directed by: Ivan Olita
Empire on Fox
Print & Video
For the Empire Season 4 press campaign, the creative synergy between famed photographer Steven Klein and the dynamic cast brought forth an unforgettable photoshoot. This collaboration aimed to capture the essence and drama of the series, showcasing the cast in a light that both fans and new viewers would find compelling. The resulting visuals not only heightened anticipation for the upcoming season but also solidified the show's aesthetic, blending high fashion with the bold personalities of its characters.
Photographed & Directed by Steven Klein.
Alfa Romeo
Print & Digital
To debut the Alfa Romeo Giulia in the U.S., we orchestrated a detailed shoot in Montecito, skillfully blending CGI with traditional photography. The campaign, themed "what lies beneath," was uniquely customized for Wired, Architectural Digest, and Golf Digest audiences. It featured an innovative tool allowing users to explore beneath the surface of the car, a renowned Venetian hotel, a golf course, and more, engaging viewers with a deep dive into the elegance and engineering prowess of the Giulia, meticulously optimized for mobile, tablet, and print platforms, ensuring a seamless user experience across devices.
AD photos by Oberto Gili; Alfa photo by Kyle Alexander
Target Beauty
Video & Digital
For a summer campaign, we joined forces with Target Beauty, highlighting top beauty bloggers' favorite picks. The strategy, tailored specifically for the target audience, not only hit the mark but soared beyond expectations, outperforming benchmarks by an impressive 400%.
Dove
Print & Digital
Capturing the essence of fashion legend Grace Coddington's philosophy on hair, our shoot focused on natural elegance, using real-world models. The goal was to blend the iconic styles of Grace and Dove, creating a harmonious visual narrative that resonated with both their legacies.
Photographed by Patrick Demarchelier
